Clarify what I want to be known for

The short lesson

A personal brand becomes useful when people can connect your work to a specific kind of value. Start with a direction that is true now; it does not have to define you forever.

A worked example

I help growing teams turn complicated customer problems into simple product decisions.

Write one sentence that joins the people you help, the problem you understand and the change you create.

Write in your own notes or on paper. A private draft counts as useful progress.

Completion check

• □ A real person can recognise themselves in it.
• □ It names value, not just a job title.
• □ You would feel comfortable saying it aloud.