Clear beats clever.

The useful takeaway

The person reading your profile should not have to decode a clever phrase before they can understand your value.

Your short exercise

1. Find a slogan, metaphor or abstract phrase in your headline or About section.
2. Write the literal meaning of that phrase in one sentence.
3. Keep a distinctive word only if the rest of the sentence makes the work unmistakable.

Worked example
“Curator of meaningful possibilities” becomes “I research customer needs and turn them into practical service ideas.”

Check your output

• □ A reader knows what you do.
• □ The line still sounds like you.
• □ No explanation is needed to understand it.

A useful private draft counts as completion.

Choose the next move