Personal BrandingDIY initiative
Menu

Freshers & young professionals · Strengthen proof and discoverability

Be searchable for what you actually do.

Search visibility is useful only when the words people find accurately describe the work you can show.

Watch on YouTube ↗

Your lesson plan · about 10 minutes

Match searchable words to real work

Improve your discoverability using terms that match your actual skills and examples.

01 · Notice

The useful takeaway

Search visibility is useful only when the words people find accurately describe the work you can show.

02 · Apply

Your short exercise

  1. List three phrases a recruiter or collaborator might search for your kind of work.
  2. Check which phrases are genuinely supported by a project or task you have done.
  3. Place the strongest phrase naturally in your headline, About section or project description.
Worked example
If you analysed survey responses, “customer research” can be supported by a short project description; an unearned “research lead” title cannot.
03 · Complete

Check your output

  • □ The phrase is likely to be searched.
  • □ You can point to real supporting work.
  • □ The profile still reads naturally.

A useful private draft counts as completion.