Visibility gets attention.

The useful takeaway

Being valuable is not enough when the words, proof and pathways that describe your value are difficult to find.

Your short exercise

1. Write the plain-language phrase someone would use to search for the problem you solve.
2. Check whether that phrase appears naturally in your headline, About section or website introduction.
3. Connect it to one visible example and one obvious way to continue the conversation.

Worked example
A specialist in leadership transitions pairs “new manager coaching” with a short client outcome and a clearly labelled enquiry link.

Check your output

• □ The searchable phrase matches work you genuinely do.
• □ A relevant proof point is easy to reach.
• □ The next step is visible and low-friction.

A useful private draft counts as completion.

Choose the next move